Developing ideas
Innovative projects and digital business models are the focus of the FRICKE Innovation Lab FRI:X. Since the summer of 2019, the young team in Hamburg has been working on the development and implementation of new, digital ideas. For the FRICKE Group, using this potential is an investment in the future and an optimal opportunity to help shape the digital future of the industry. The team in Hamburg now has more than 15 employees.
One of FRI:X's current projects is the creation of a multi-brand database for agricultural and construction machinery. REP.GUIDE is a valuable addition for specialist workshops across Europe. The portal enables quick access to technical data for maintenance, servicing and repairs - all with just one click. This allows time and resources to be used even more efficiently.